social factors influencing consumer behaviour

Consumer Behaviour is an effort to study and understand the buying tendencies of consumers for their end use. A consumer’s behavior also is influenced by social factors, such as the consumer’s small groups, family, and social roles and status. These factors are difficult to... 2. Three factors can influence consumer buying behavior: personal, psychological, and social. Humans are social beings and they live around many people who influence their buying behavior. Every individual goes through the following stages and shows a different buying need in each stage: A Ford Car in the neighbourhood would prompt three more families to buy the same model. Consumer behavior is defined as “all psychological, social & physical behavior of potential customers as they become aware of, evaluate, purchase, consume, & tell others about … Since the man is a social animal who likes to be acceptable by all tries to imitate the behaviors that are socially acceptable. Privacy Policy, Similar Articles Under - Consumer Behaviour, Psychological Factors affecting Behaviour. How Do Personal Factors Play a Role in Consumer Behaviour? Meanwhile, there are various other factors influencing the purchases of consumer such as social, cultural, personal and psychological. We need people around to talk to and discuss various issues to reach to better solutions and ideas. Aspirational Group. Coca-Cola is one of the most valuable and well-known brand in the word. Consumer behaviour is a study of how people buy, what they buy, when they buy and why they buy. Growing up, children learn basic values , perception and wants from the family and other important groups. Hence, the social factors influence the buying behavior of an individual to a great extent. Family is one of the most powerful social factors affecting consumer behaviour. Coca-Cola is one of the most valuable and well-known brand in the word. Every individual knows some people in the society who become their idols in due course of time. Reference Group –It refers to all those people which directly affect the purchase pattern and decision of a consumer as they serve as a point of reference or comparison for the consumer while making a purchase decision. These factors are not individualistic and are external to the individual. Social factors also impact the buying behavior of consumers. A consumer who has a wife and child at home would buy for them rather than spending on himself. A married individual would show strong inclination towards buying products which would benefit not only him but also his family members as compared to a bachelor. Our purchase decisions and choices are influenced by a number of cultural and social factors. Definition: The Social Factors are the factors that are prevalent in the society where a consumer live in.  The society is composed of several individuals that have different preferences and behaviors. To maximize your sales revenue and grow your business, it’s important to leverage the four key psychological factors that influence consumer purchasing: … Models of Consumer Decision Making 6. Examples of Consumer Buying Behaviour 3. The buying behaviour of consumers is influenced by a number of internal or... 2. Psychological factors are based on their perceptions and attitudes, including their ability to comprehend information and how they see their needs. This is more significant where there is joint family system, in which children use to live with family for longer time. As we mentioned earlier in the chapter, consumer behavior is influenced by many things, including environmental and marketing factors, the situation, personal and psychological factors, family, and culture. Motivation speaks to the internal needs of the consumer. Buying Motives of Consumers 7. The reaction, as a consumer, of an 18-year-old teenager has nothing to do with that of a 68-year-old veteran. What is Status Consumption and Why it is Important for Marketers ? The international brand Coca-Cola, the biggest soft drinks and beverage company in the world, is very successful in producing effects on consumer behaviors. Teenagers would be more interested in buying bright and loud colours as compared to a middle aged or elderly individual who would prefer decent and subtle designs. – Reference groups are either Membership Group. As we reach adulthood and enter into it, our life becomes more complex and with it our needs become more co… Social Factors influencing consumer buying decision can be classified as under: Every individual has some people around who influence him/her in any way. Cultural b. How do they decide which product to buy, or when? Selection and/or peer review under responsibility of Prof. Dr. Hüseyin Arasli doi: 10.1016/j.sbspro.2012.09.029 WCBEM 2012 Psychological and social factors that influence online consumer behavior Iuliana a *, Maria-Cristiana Munthiu b , Violeta c a Academy of Economic … © Management Study Guide 2. Social Factors affecting Consumer Behaviour Consumer Behaviour is an effort to study and understand the buying tendencies of consumers for their end use. We all live in a society and it is really important for individuals to adhere to the laws and regulations of society. The thesis was divided into a theory part and empirical part. The following are the important social factors that influence the behavior of an individual in one or the other way: It is believed that an individual passes through two families: Family of Orientation and Family of Procreation. The most fundamental determinant of a person’s wants and behaviour is the culture. This website is dam good i am really satisfied and is really easy to understand every single word…..really best website really best. When an individual gets married and starts a family, most of his buying decisions are taken by the entire family. Culture is a very complex belief of human behaviour it includes the human society, the roles that the society plays, the behaviour of the society, its values customs and traditions. In some nations, the soci… Human beings are social animals. Social influencers are diverse and include family, school or work communities, social interaction or any group with which an individual interacts. In this study the focus was limited only to social, personal and psychological factors. Cultural Factors. It’s determined by a combination of factors including family background, wealth, income, education, occupation, power, and prestige. Social factors play an essential role in influencing the buying decisions of consumers. Impact of social media on consumer behaviour 9 of information that can be processe d by individuals, and it is not feas ible to evaluate all choice alternatives in depth (Karimi, 2013). While in the family of procreation, it is the family created by an individual with his spouse and children and as such the preferences tend to change with the influence of the spouse. These varied behaviors influence the personal preferences of the other set of individuals as they tend to perform those activities which are acceptable to the society. Human beings are innately social. Different consumers seem to take different buying decisions. The international brand Coca-Cola, the biggest soft drinks and beverage company in the world, is very successful in producing effects on consumer behaviors. Contractual Gr… They know what the product is all about. Social Factors Influencing Consumer Behavior Definition: The Social Factors are the factors that are prevalent in the society where a consumer live in. Customer behavior is influenced in psychological and sociological. The theoretical part discusses the basics of factors affecting purchase decision, decision-making Social Factors Social factors greatly influence the purchasing behavior of consumers. Role of Family in Shaping Consumer Behaviour 9. EVALUATING EFFECT OF SOCIAL FACTORS AFFECTING CONSUMER BEHAVIOR IN PURCHASING HOME FURNISHING PRODUCTS IN JORDAN Dr. Abdel Fattah Mahmoud Al-Azzam Assistant Professor, Head Department of Marketing, Zarqa University, Jordan Address: P.O.Box 132222 - Zarqa 13132 Jordan, Faculty of Economics and Administrative Sciences, Zarqa University, Jordan Social Factors. Businesses often try to influence a consumer’s behavior with things they can control such as the layout of a store, music, grouping and availability of products, pricing, and advertising. Internal or psychological factors:. Reference Groups. The various social groups an individual forms a part of are: 1. It is undoubtedly an essential factor. An individual entering into marriage would be more interested in buying a house, car, household items, furniture and so on. According to aging experts, senior consumer behaviours are highly variable, meaning that as a group they have more reasons for buying something than teenagers. People in the same social class tend to have similar attitudes, live in similar neighborhoods, attend the same schools, have similar tastes in fashion, and shop at the same types of stores. Psychological factors are based on their perceptions and attitudes, including their ability to comprehend information and how they see their needs. Meaning of Consumer Behaviour 2. Social factors are among the factors influencing consumer behavior significantly. Factors Influencing Consumer Behaviour: Cultural, Demographic, Social, Personal and Psychological Factors Factors Influencing Consumer Behaviour: Cultural Factors Affecting Consumer Behaviour. The buying tendency of individuals depends on the role he plays in the society. ADVERTISEMENTS: Some of the external factors that influences consumer behavior are as follows: Besides the internal factors, external factors also influence consumer behaviour. Three factors can influence consumer buying behavior: personal, psychological, and social. Social Factors. The reason why he purchased a Dell Laptop was because all his friends were using the same model and were quite satisfied with the product. Social Factors influencing Consumer Behaviour Social Group – A group is any collection of individuals with similar interests, opinions and activities. 5 Factors Influencing Consumer Behaviour | Explained 1. We can group these influencing factors into four sets, illustrated in the figure below: ... Social Factors pertain to the influence of culture, social class, family, and reference groups; Co workers, family members, relatives, neighbours, friends, seniors at workplace often form reference groups. He went to the nearby store and purchased a Dell Laptop. Your email address will not be published. A consumer buying behavior is influenced by social, cultural, personal and psychological factors. Social groups, like families, can … Groups that have a direct influence and to which a person belongs are called membership groups. In this article we will discuss about Consumer Behaviour: 1. An individual from an upper middle class would spend on luxurious items whereas an individual from middle to lower income group would buy items required for his/her survival. Social Factors are made up of : Reference groups Family Roles/ Status Reference Groups: – A person’s reference group consist of all the groups that have a direct/ indirect influence on the person’s attitude/ behaviour. Culture. It has assumed growing importance under market-oriented or customer oriented marketing planning & management. The marketers should try to identify the roles within the reference group that influences the behavior of others. Your email address will not be published. As marketers gain a better understanding of these influencing factors, they can draw more accurate conclusions about consumer behavior. Understanding how to motivate your customer is a powerful tool. 2. Tim wanted to purchase a laptop for himself. Culture There are four psychological factors that influence consumer behaviour: Motivation, perception, learning, and attitude or belief system. Many small groups influence a person’s behavior. Families, workplaces, religions and schools are examples of these types of factors. We are a ISO 9001:2015 Certified Education Provider. Some manifestation of social classis present in virtually every society. In the former type, it is the family wherein an individual has taken the birth, and the parents have a strong influence on his behavior. Marketing strategies that influence consumer behaviour; Factors affecting the online buying behaviour of Millennials and Gen Z; Influence of social media on the buying behaviour of Millennials; Impact of social media on the buying behaviour of Generation Z; Factors influencing online shopping behaviour of Millennials Human beings are social animals. Social factors play a vital role in the decision of buying certain products, including the most sensitive products such as home furnishing. In this video you can see different factors influencing Consumers behavior in detail. Psychological Factors. The Various Cultural and Social Factors that affect the decision making process for a consumer are:. Businesses try to figure out trends so they can reach the people most likely to buy their products in the most cost-effective way possible. Management Study Guide is a complete tutorial for management students, where students can learn the basics as well as advanced concepts related to management and its related subjects. Consumer behavior is an attempt to understand & predict human actions in the buying role. This explains the outside influences of others on our purchase decisions either directly or indirectly. Customer behavior is influenced in psychological and sociological. Procedia - Social and Behavioral Sciences 62 ( 2012 ) 184 – 188 1877-0428 2012 Published by Elsevier Ltd. These varied behaviors influence the personal preferences of the other set of individuals as they tend to perform those activities which are acceptable to the society. Social Factors It includes groups (reference groups, aspirational groups and member groups), family, roles and status. 1. Factors Influencing Consumer Behaviour 5. What is the name of the writer of this article? Dissociate Group. Required fields are marked *, Social Factors Influencing Consumer Behavior. Theories of Consumption & Consumer Behaviour: Social, Economic, and Cultural Perspectives, Social Factors affecting Consumer Behaviour. Consumer Buying Behaviour 8. Groups. It comprises of the norms, learned values, rituals, and symbols of society, that are transmitted by the means of both the language and symbolic features of the society. Hence, our behaviour patterns, likes and dislikes are influenced by the... 3. Factors Influencing Consumer Behaviour: Cultural, Demographic, Social, Personal and Psychological Factors Factors Influencing Consumer Behaviour: Cultural Factors Affecting Consumer Behaviour. Sub-Culture. Major Factors Influencing Consumer Behavior 1. They have complete knowledge about the features and specifications of the product. Culture; Sub-culture; Social Class; Reference Group Opinion Leaders Family (1) Culture refers to the way of living of a group of people.It includes knowledge, belief, traditions, morals, values, customs and other such habits that are acquired by humans as members of a group. Such as Initiator (who initiates the buying decision), Influencer (whose opinion influences the buying decision), Decision-Maker (who has the authority to take the purchase decision) and Buyer (who ultimately buys the product). Social factors, such as family, social roles, social groups and social status also influence consumer buying behavior and the market. Personal factors deal with an individual’s interests and opinions, which are affected by their demographics. An individual draws cues regarding consumption and disposal of products from various social groups he belongs to. The explanation of these factors is given below. Human psychology is a major determinant of consumer behavior. Social factors:. These types of groups often influence a person's behavior and attitude about many different consumer products, such as clothing, vehicles and housing. Although the company is a manufacture of beverage, it business has… Man is a social animal. Consumer behaviour is a study of how people buy, what they buy, when they buy and why they buy. What makes them choose one company over another? Influences the decision making of an individual with respect to the purchase of certain goods and services. Culture needs to be examined as it is a very important factor that influences consumer behaviour. Consumer Buying Process 4. One of these factors is social factors. Like culture, it affects consumer behavior by shaping individuals’ perceptions of their needs and wants. The society is composed of several individuals that have different preferences and behaviors. ADVERTISEMENTS: These factors include culture, subculture, social class, reference group and family influences. Reference groups are generally of two types: All the above influence the buying decisions of consumers due to following reasons: They have used the product or brand earlier. Although the company is a manufacture of beverage, it business has… In addition to cultural and social factors, personal factors also influence consumer behaviour. Human... 3. With regard to the latter, there is a curious phenomenon. Family plays an important role in influencing the buying decisions of individuals. A consumer buying behavior is influenced by social, cultural, personal and psychological factors. This is the first factors influencing consumer behaviour and it includes various points such as: (i) Culture- Culture is the first factor and it means that these are the shared set of beliefs which an individual acquires from ancestors and it is reflected in their … The needs are also different. Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class. Cultural factors affecting consumer buying behaviour: Cultural factors have a significant impact on customer behavior.Culture is the most basic cause of a person’s wants and behavior. They need people to interact with, and make decisions. Consumer behavior consists of four factors: cultural, social, personal and psychological. Values, traditions, and preferences are transmitted from parents to children inherently. Age and human lifecycle also influence the buying behaviour of consumers. Social c. Personal d. Psychological 1.Cultural Factors Cultural factors exert the broadest and deepest influence on consumer behavior. At the moment we are born, our requirements are usually very basic (food, care, etc.). Personal Factors Influencing Consumer Behavior, Cultural Factors Influencing Consumer Behavior, Economic Factors Influencing Consumer Behavior, Psychological Factors Influencing Consumer Behavior. Reference groups comprise of people that individuals compare themselves with. The important social factors are: reference groups, family, role and status. An individual draws cues regarding consumption and disposal of products from various social groups he belongs to. Tastes change over time. They … Influences the personality, attitude, beliefs, characteristics of the individual. Each individual plays a dual role in the society depending on the group he belongs to. We tend to pick up products our friends recommend. Social factors, which includes the groups to which the customer belongs, and his or her social status, also affect purchase decisions. Some of the social factors are: Family. It also includes an individual’s social class which comprises of education level, living conditions, and income. An individual working as Chief Executive Officer with a reputed firm is also someone’s husband and father at home. An example of this type of influence is a married couple engaged in joint purchases. Personal factors deal with an individual’s interests and opinions, which are affected by their demographics. Thus, The social factors play a crucial role in building the behavior of an individual, and the marketers should understand it properly before designing their marketing campaigns. Consumer purchasers are influenced by strongly by cultural, social, personal and psychological characteristics as shown below We can say that following factors can influence the Buying decision of the buyer: a. Social factors play an essential role in influencing the buying decisions of consumers. Social Group –A group is any collection of individuals with similar interests, opinions and activities. a. Furthermore, buying behavior of individuals is frequently unconsciously affected by some factors.

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